Privacy Policy

Last Updated: [August 10, 2026]

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1. Who We Are

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Ever City Care Homes is a Licensed Residential Care Facility for Seniors in Los Angeles County. Ever City Care Homes, located in Cerritos CA, is a licensed residential care facility offering exceptional, personalized services for seniors. We assist with daily living and activities, ensuring your loved ones receive the attention they deserve. At Ever City Care Homes, you can trust that they’re in safe, compassionate hands. Throughout this Privacy Policy, "Ever City Care Homes," "we," "us," and "our" refer to Ever City Care Homes and its affiliated entities.

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At Ever City Care Homes, we believe you deserve a care team that truly understands you, shows genuine compassion, and delivers outstanding service. We offer more than just care we create meaningful relationships built on trust, empathy, and professional expertise.

 

2. Scope of This Policy

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This Privacy Policy applies to the Ever City Care Homes website located at evercitycarehomes.com (the "Site"). It describes how we collect, use, disclose, and protect your personal information when you visit the Site, submit a contact form, schedule a consultation, or otherwise interact with us through the Site.

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This Privacy Policy does not apply to services, engagements, or platforms operated separately on behalf of Ever City Care Home’s advisory and holding clients. Those services are governed by separate agreements and privacy terms provided at the time of engagement.

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3. Information We Collect

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A. Information You Provide Directly

When you submit a contact form, request a consultation, or otherwise communicate with us through the Site, we may collect:

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• Your name

• Email address

• Company name

• Phone number (if provided)

• Message content and any other information you voluntarily include

 

B. SMS / Text-Messaging Consent

Our contact form includes an optional SMS opt-in. If you consent to receive text messages, we will collect your mobile phone number and use it solely to send the communications you consented to receive (e.g., appointment confirmations, brief follow-ups). Message frequency varies, and message and data rates may apply. You may opt out at any time by replying STOP to any text message, reply HELP for help, or contact us at evercitycarehomes@gmail.com. We do not share, sell, or use mobile opt-in data for any purpose other than the communication you agreed to.

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C. Information Collected Automatically

When you visit the Site, we automatically collect certain technical and usage information through analytics tools and server logs, including:

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Data Type

 

Examples

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Device & Browser Data

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Browser type and version, operating system, screen resolution, device type

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Network Data

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IP address, approximate geographic location (country/region level)

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Usage Data

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Pages viewed, time on page, navigation paths, referring URL, date and time of visit

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How We Collect Analytics Data

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We use Google Analytics 4 (GA4) loaded via Cloudflare Zaraz, a server-side tag management system. This means analytics scripts are executed on the server rather than in your browser, which reduces the performance impact on your experience and limits the use of client-side cookies.

 

D. Information from Third Parties

We do not currently purchase personal data from data brokers or third-party enrichment services for use in connection with the Site.

 

4. How We Use Your Information

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We use the information we collect for the following purposes:

 

To respond to your inquiries — When you submit a contact form or schedule a consultation, we use your information to follow up and provide the information you requested.

 

To improve the Site — We analyze aggregated usage data to understand how visitors interact with the Site, identify technical issues, and improve content and navigation.

 

To send communications — If you provide your contact information, we may send you information about Ever City Care Homes services, events, or updates that may be relevant to you. You may opt out at any time.

 

To serve relevant advertising — We use tracking technologies to deliver targeted advertisements on third-party platforms to visitors who have previously interacted with the Site (see Section 6).

 

To maintain security — We use technical data to detect and prevent unauthorized access, abuse, or other security threats.

 

To comply with legal obligations — We may process your information as required by applicable law, regulation, or legal process.

 

5. Cookies, Analytics & Tracking Technologies

Google Analytics 4 (via Cloudflare Zaraz)

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We use Google Analytics 4 to collect anonymized usage data about how visitors interact with the Site. GA4 is loaded server-side through Cloudflare Zaraz, which means it operates with reduced reliance on client-side cookies compared to traditional implementations. GA4 may use first-party cookies to distinguish unique users and sessions.

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You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On.

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Advertising Pixels & Tags

We may deploy tracking pixels or tags from advertising platforms (see Section 6) that place cookies on your browser to enable retargeting and conversion measurement. These technologies allow advertising networks to recognize your browser when you visit other websites and serve you relevant ads based on your visit to the Site.

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Essential & Security Cookies

The Site may use essential cookies required for basic functionality, such as security tokens and session management. These cookies do not track you for advertising purposes.

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We use Cloudflare Turnstile to protect our forms from spam and automated abuse. When you interact with a form, Turnstile may set a security cookie and process limited technical data (such as your IP address and browser characteristics) solely to verify that you are human. It does not track you across sites or for advertising. Because this serves an essential security purpose, it cannot be disabled through our consent preferences. For more information, see Cloudflare's Privacy Policy.

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Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse all cookies, accept only first-party cookies, or delete cookies that have already been set. Please note that disabling cookies may affect the functionality of certain features on the Site.

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Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. Because there is no common industry standard for how to interpret DNT signals, our Site does not currently respond to them. We do, however, honor Global Privacy Control (GPC) signals as described in Section 11.

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6. Advertising & Retargeting

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We use third-party advertising platforms to serve targeted advertisements to individuals who have visited the Site. This is commonly referred to as "retargeting" or "remarketing." The advertising platforms we currently use or may use include:

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• Google Ads — remarketing pixels and conversion tracking via the Google Ads network

• Meta (Facebook/Instagram) — the Meta Pixel for retargeting and conversion events

• LinkedIn — the LinkedIn Insight Tag for audience targeting and conversion tracking

 

These platforms use cookies, pixels, and similar technologies to collect information about your browsing activity on the Site and across other websites. This information is used to display ads that may be relevant to your interests. We may add or change advertising platforms in the future.

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Opting Out of Interest-Based Advertising

You can opt out of interest-based advertising through the following mechanisms:

• Digital Advertising Alliance (DAA) Opt-Out

• Network Advertising Initiative (NAI) Opt-Out

• Google Ads Settings

• Meta Ad Preferences

• LinkedIn Ad Preferences

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Please note that opting out does not prevent you from seeing ads — it prevents the ads from being personalized based on your browsing activity.

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7. How We Share Your Information

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We do not sell your personal information. We may share your information in the following limited circumstances:

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Service providers — We share data with vendors who help us operate the Site and our business, such as hosting providers (Cloudflare), analytics services (Google), advertising platforms, and email delivery services. These providers are contractually obligated to use your information only for the services they perform on our behalf.

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Advertising partners — As described in Section 6, we share certain browsing and conversion data with advertising platforms for retargeting and measurement purposes.

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Professional advisors — We may share information with attorneys, accountants, or consultants who require it in the course of providing professional services to Ever City Care Homes.

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Legal compliance — We may disclose information when required by law, subpoena, court order, or government request, or when we believe disclosure is necessary to protect our rights, safety, or property, or the rights, safety, or property of others.

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Business transfers — In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change by posting the updated Privacy Policy on this page.

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8. Data Retention

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We retain your personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions and related correspondence are retained for up to 36 months from the date of your last interaction with us, after which they are deleted or anonymized. Analytics data is retained in accordance with Google Analytics' data retention settings, which we have configured to a maximum of 14 months.

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9. Data Security

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We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (TLS/HTTPS), access controls, and regular security reviews. Our Site is hosted on Cloudflare's global edge network, which provides additional DDoS protection, WAF filtering, and TLS encryption at the network layer. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

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10. Your Rights & Choices

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Depending on your location and applicable law, you may have the following rights regarding your personal information:

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Access — Request a copy of the personal information we hold about you.

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Correction — Request that we correct inaccurate or incomplete personal information.

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Deletion — Request that we delete your personal information, subject to certain legal exceptions.

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Opt-out of marketing — Unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in any marketing email or contacting us directly.

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Opt-out of targeted advertising — Use the mechanisms described in Section 6 to opt out of interest-based advertising.

Withdraw consent — Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.

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To exercise any of these rights, please contact us at evercitycarehomes@gmail.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

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11. State-Specific Privacy Rights

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Ever City Care Homes is operated from West Palm Beach, Florida, and this Site is intended for a United States business audience. It is not specifically directed at the residents of any particular state. The state-specific rights described below are provided for residents of states whose laws grant them, and we honor applicable opt-out requests regardless of where you reside.

California (CCPA/CPRA)

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If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These include the right to know what personal information we collect and how it is used, the right to request deletion, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights.

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We do not sell personal information in the traditional sense. However, certain uses of advertising cookies and pixels described in Section 6 may constitute "sharing" of personal information for cross-context behavioral advertising under the CCPA/CPRA. To opt out of this sharing, please use the advertising opt-out links in Section 6, the "Do Not Sell or Share My Personal Information" link in our footer, or contact us.

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We honor opt-out preference signals, including the Global Privacy Control (GPC). If your browser or extension sends a GPC signal, we treat it as a request to opt out of the sale or sharing of personal information for that browser, and analytics and similar technologies are not enabled for that visit.

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Categories of Personal Information We Collect:

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Category

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Examples

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Identifiers

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name, email address, phone number, IP address

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Professional or employment-related information

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Company name

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Internet or other electronic network activity

pages viewed, navigation paths, referring URL

Geolocation data

approximate location (country / region level)

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We collect these categories for the business purposes described in Section 4. We do not sell personal information. We may "share" internet-activity information for cross-context behavioral advertising as described in Section 6, and you may opt out as described above. We do not use or disclose sensitive personal information for purposes that would trigger the right to limit under the CPRA.

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You may submit a request through an authorized agent. We may require the agent to provide proof of authority to act on your behalf and may require you to verify your own identity directly with us.

Other U.S. States

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Ever City Care Homes is headquartered in California and complies with applicable California privacy law. Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of certain processing of their personal information.

 

To exercise these rights, please contact us at evercitycarehomes@gmail.com. If we decline to take action on your request, you may appeal that decision by contacting us at evercitycarehomes@gmail.com. We will respond to your appeal within the time period required by your state law.

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12. International Visitors

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The Site is operated from the United States and is intended primarily for visitors located in the United States. We do not specifically target or direct the Site to individuals in the European Union, the United Kingdom, or other non-U.S. jurisdictions.

If you are visiting the Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

If you are located in the European Economic Area or the United Kingdom, then where required we rely on appropriate safeguards — such as the European Commission Standard Contractual Clauses or the UK International Data Transfer Agreement — for transfers of your personal data to the United States. You may contact us at evercitycarehomes@gmail.com to request more information about these safeguards, to exercise your rights, or to lodge a complaint with your local data-protection supervisory authority.

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13. Children's Privacy

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The Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at evercitycarehomes@gmail.com.

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14. Third-Party Links

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The Site may contain links to websites, services, or applications operated by third parties. This Privacy Policy applies only to the Ever City Care Homes Site. We are not responsible for the privacy practices of third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

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15. Changes to This Policy

 

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

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16. Contact Us

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If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

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Ever City Care Homes

10802 Andy St.
Cerritos, CA 90703

Phone: 562-800-3882

Email: evercitycarehomes@gmail.com

Web: evercitycarehomes.com